During my time working for a web hosting provider, I have come to understand the scale of ignorance regarding businesses and how they regard their web presence.
Once upon a time, having a website was a novelty. Then it became an advantage. Nowadays it is an absolute necessity for serious business owners of all types and sizes. Even your little one-person side business needs a website. Why? Because when people see your ad or your business card, they are going to skip straight past the phone number most of the time and look for a website URL and email address. If it’s not there, they will give you the Corporate Blank Stare™.
So given the importance of having a web presence to promote, it amazes me how many people let this lapse. Companies and business owners that NEED their site because it’s THE source of their income have no excuses at all for neglecting this aspect of their business. Yet, on a somewhat regular basis, I get calls from folks who’s business has been crippled for various reasons related to web negligence that could have been avoided.
With this in mind, here is my take on some of the typical scenarios that I come across. Continue reading “Joni Mitchell Never Lies: Got Your Website ‘Til It’s Gone”